Green Computing in the AI Era: Tackling climate impact while scaling innovation

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The AI revolution is here, and it’s accelerating at an unprecedented pace. From natural language processing to advanced analytics, artificial intelligence is transforming industries and creating enormous opportunities for innovation. But this rapid growth comes with a critical challenge: the energy demand of AI computing is doubling every few months, and data centres still rely heavily on fossil fuels. Without urgent action, the very technologies that promise to drive progress could also exacerbate the climate crisis.

At World Fund, we believe that tackling the environmental impact of computing is essential for building a sustainable, resilient future. That’s why we partnered with Intel Ignite and Dealroom.co to produce our latest report: Green Computing in the AI Era. The report provides a comprehensive market mapping, exclusive data, and investment insights into the emerging opportunities for climate-conscious AI infrastructure, energy-efficient computing, and sustainable data centre solutions.

I’m humbled by the opportunity and happy to have contributed to this report, which I hope will help guide policymakers, investors, and entrepreneurs in taking actionable steps toward greener computing. Our analysis highlights that investing in green computing is not only an environmental imperative but also a strategic business opportunity. Companies that innovate in energy-efficient AI hardware, cooling solutions, and sustainable data operations are poised to lead the market and attract forward-thinking investors. Europe, in particular, has a chance to take a global leadership role by combining its strengths in technology, policy, and investment to scale AI responsibly.

This report aims to provide clear guidance on how to reduce emissions, increase energy efficiency, and accelerate the adoption of sustainable AI practices. By rethinking how we compute and backing the right technologies, we can ensure that AI growth aligns with the urgent need for decarbonisation and contributes to a more resilient, sustainable future.

You can read the full report here: Green Computing in the AI Era.

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